https://www.kunstform.org/

Unsound: The Sword X Subrosa

When BMX and Music Collide

29 Sep 2015

THE SWORD subrosa week TS photo 1 SC REV1

Words by Wes McGrath Live Photos by Sandy Carson

In a city like Austin, Texas you don't have to look too hard to find BMX and music harmonizing as one... sometimes even on a daily basis. As an almost inevitable result local stoner/doom merchants The Sword joined forces with Subrosa to create a complete bike inspired by a relationship formed over almost 15 years, through BMX, music and the passion to make an idea a reality. Stretching right back to the early roots of Ronnie Bonner and UGP, and all the way up to a modern day connection with Ryan Sher and Subrosa, this brainchild of The Sword's BMXer drummer Santiago "Jimmy" Vela III came to fruition in late fall of 2014. As the first bike designed by both a band and a bike company it's a unique collaboration that has definitely made it's mark on the BMX community. For the re-introduction of our UNSOUND music feature here on DIG we connected with Jimmy and Ryan to tell us more how this project came to life.

Santiago "Jimmy" Vela III

What first sparked the idea to collaborate with Subrosa and create the Stormwitch bike?

My friendship with Sparky's and the Subrosa family actually goes way back, close to 15 years ago... While I was apart of my past band, Recover, we were on one of our first tours and through a strike of coincidence, Underground Products was a co-sponsor on a tour through Florida. Through that, I met Ronnie Bonner, who at the time was running UGP. Ron and I clicked over the subject of BMX, he offered constant support to us as a band. He'd give us free shirts, backpacks and even socks to get us by while on tour, anything he could do to help out a struggling band on the road. We kept in touch over the years, both of us moving onto new projects. In 2012, we reconnected when The Sword was asked by Mark Mulville to officially license the song, "Apocryphon" for Subrosa's "Get Used To It" DVD. After Subrosa licensed "Apocryphon" for "G.U.T.I", it spawned a larger discussion between Ron and I, we toy'd around with an idea about doing a collaboration. I wanted to do something that would represent my love for BMX, honor the love and support the BMX community has shown The Sword, and be remembered as one-of-a-kind. The idea of a complete bike came into fruition at Texas Toast 2013 and debuted to the public one year later at Toast 2014.

When was the band originally put together, were you on since the very beginning?

The Sword was originally established in 2004, in Austin Texas. I took over as drummer in 2011...

Since you were raised in Austin, BMX has had an impact on you whether you agree with it or not. Do you find a correlation between your love for music found later in life and BMX which you've known your whole life?

I grew up in Austin Texas, so obviously BMX and freestyle make up a big part of my upbringing, it was quite a treat getting to grow up in Austin! The riding scene is massive and the music scene is world renowned, my teenage years were spent going to shows, hanging out at the 9th St. trails and at Trend Bike Source (now Empire). Riding along side guys who are now some of the world's top pros, freestyle obviously has influenced my creativity. All riders can agree that we just look at our world a little differently than most. BMX freestyle forces you to seek new creative ways, to constantly search for something new, unique and innovative, to bond with fellow like minded individuals, and most importantly gives you a tool to form and craft a style all your own. Free to create your own style. These are some of the most important values I've carried over into drumming and creating music. As a drummer, I've always sought out other things, outside of music, that can be used to inspire and influence my way of playing. I found that unity with bike riding.

Stormwitch Decal

Did you have any personal input in the overall design of the bike in any way?

About the bike itself, I had input the entire way of making it. It was my desire to have a 21" top tube, the size I've always preferred, giving a little more knee room too for the larger riders out there that still pedal a kid's bike. It was very important to me that the bike was actually rideable, durable and NOT just a display bike that never gets tossed around. We decked it out with pedals, stem, grips, tires, clamp and Interlock chain from The Shadow Conspiracy. Wheel, crank, and brake sets by Rant BMX. My long time friend and riding buddy, Byron Anderson, helped come up with the custom "Sword" brake-bridge, welded in the frame design. The custom Sword/Subrosa tri-pod seat was a feature I insisted on.

The decals and artwork designed for the The Stormwitch are a combination of your album cover and a touch of the Subrosa shield, how did that all come about?

The artwork of "The Stormwitch" was all originally created by comic book artist J.H. Williams III, who also designed our album layout for "Apocryphon". Imagery from the album was placed all over the bike. Subrosa's art team helped by altering the colors and sizes, and came up with the main logo, combining our "eye" with the Subrosa shield, found on the head tube and the custom Sword/Subrosa tri-pod seat. The mysterious sigils created by J.H. that were placed on the fork and handlebars esoterically represent the personal mantras of each band member. I wanted to carry over some of the hidden messages and themes that the "Apocryphon" album contains into the bike project. "Apocryphon" was my first album with the band, and felt it would be a great way of celebrating and immortalizing everyone involved with it. Subrosa knocked it out of the park with the overall design, and the entire band had input.

" It was much more than just putting their logo on one of our bikes." - Ryan Sher

THE SWORD subrosa week 6

Ryan Sher

So Ryan, how did you first meet Jimmy and The Sword?

I met Jimmy formally at a Sword show in Orlando a few years ago. Ronnie B. has know Jimmy for over 10 years. I initially got introduced by him. We worked with The Sword to use a song in “Get Used To It” but that was mainly over emails.

We've obviously seen music collaborations in BMX before, such as the 'Props Road Fools Rock & Roll Tours'. Even though that tour spanned multiple bands and cities, I feel this collaboration is more long lasting in the form of an actual bicycle. What impact do you hope to see this bike make on the music and BMX scenes worldwide?

I mean BMX and music has always gone hand in hand, whether its background music in a contest run, or the soundtrack to your favorite video. I think projects like this are great because of the new fan base that can be shown BMX. The Sword has fans that don’t necessarily know about BMX or Subrosa, so this is a great way to introduce them. The same goes for the band. We can show our fans, Hey, these dudes rip, and if you’re into us, you’ll probably be into the Sword, so it benefits both sides.

Did the bike as a final project, come out the way you would have hoped?

Oh definitely! This collaboration was really awesome for me, since Jimmy actually rides, he was pretty specific about the overall performance of the bike. It was cool that he was also into the specifications and construction of the bike from a functionality standpoint as well as the final look visual appearance of the bike. He really wanted a bike that was built to shred at any level of riding, right out of the box. It was much more than just putting their logo on one of our bikes.

The sword subrosa week Eric b Hansen WM
The sword subrosa week Sara Strick WM

"All riders can agree that we just look at our world a little differently than most." - Santiago "Jimmy" Vela III

THE SWORD subrosa week  barn-12-media-small

Previous

Soundtrack - Alex Raban Mixtape

An eclectic mix from one of the most interesting characters in BMX

Next

Productivity - The Complete Story

Subrosa's complete bike history with Ryan Sher

Related Content

Lahsaan Kobza interview rail 360 WM

Freestyle Forever - The Lahsaan Kobza Interview

"I am a 6 time ABA World Champion..."

2 Oct 2015
Subrosa complete 2016 Letum Satin Blue

Productivity - The Complete Story

Subrosa's complete bike history with Ryan Sher

1 Oct 2015
Subrosa week Raph BY Jerry Vandervalk
Play Button

Subrosa - Raphael Jeroma-Williams 2015

Ripping for the Skeleton Crew in Australia

30 Sep 2015
Ryan sher DIG LONG story BK 1
Play Button

Ryan Sher - Long Story Short

Remembering 'that' wall-ride and a whole lot more...

28 Sep 2015
soundtrack graphic chase

Chase Hawk Playlist

The Anti-Rap Dark and Dirty Doom Mix

26 Jul 2015
fugazi-kilkenny-ireland-RA 1

Fugazi - More than a band

Reflecting on Fugazi's impact, their legacy, and the 2014 release of their First Demo

21 Nov 2014
https://www.gtbicycles.com/usa_en/goods-gear/bike-parts-components

Latest Content

25wcj Qjx ZE8hqdefault
Play Button
Qie D Gmn Pwh Yhqdefault
Play Button

What's Happenin' at LUXBMX - Episode 3

Bike builds, Cribs update, Boyd Hilder and Josh Dove

8 Aug 2023
M Cc J0c N Va U Mhqdefault
Play Button

odyssey bmx - BROC RAIFORD - INCINERATE

part three of the Broc trilogy

7 Aug 2023
5 Gz W Fo N65 X Qhqdefault
Play Button

LATANE COGHILL | ANIMAL BIKES - 'LET EM HAVE IT'

Closing things out

7 Aug 2023
Z2tvoo4 Cco4hqdefault
Play Button
5u8 Qlcv L Us Ehqdefault
Play Button

S&M bikes - factory Friday - pond fest prep

Production & Pondfest

5 Aug 2023
7bmaqb S Cmgohqdefault
Play Button

Dennis Enarson - greatest hits 2023

Revisiting the vlog

5 Aug 2023
UC Fa Awhdohqdefault
Play Button

Subrosa - big boy - just livin’

Straight to the pedals

4 Aug 2023
Am V8ig G7 Yzkhqdefault
Play Button

Profile racing - Shane’s Day - episode 10

“We’re here, let’s rumble”

4 Aug 2023
Acz8g4 nyohqdefault
Play Button

S&M bikes - chris childs - built different

Wild in the streets

3 Aug 2023
Dan Banks USA 16 THUMB
Play Button

Dan Banks visits California - 'IN THE CUT'

A quick-fire Los Angeles exploration with Dan Banks

3 Aug 2023
IN PHOTOS: RINCON REAL BMX at XGAMES
IN PHOTOS: RINCON REAL BMX at XGAMES
IN PHOTOS: RINCON REAL BMX at XGAMES
IN PHOTOS: RINCON REAL BMX at XGAMES

IN PHOTOS: RINCON REAL BMX at XGAMES

The wildest hour of BMX ever televised?!

3 Aug 2023

DIG Partner stores

More Dig This

Dig book cover mock better CROP

DIG - THIS BIKE COULD BE YOUR LIFE - PRE-ORDER NOW OPEN

An all new photo book from DIG focusing on 30 years of D.I.Y. BMX culture

4 Aug 2023
Greystoke 1 stack low

GREYSTOKE BMX MAGAZINE - ISSUE 1 OUT NOW

A new magazine from DIG for BMX Lifers

29 Jul 2023
Boh bmx 2023 leader
JUGGERNAUT PEDAL 8

PRODUCTIVITY: ECLAT JUGGERNAUT PEDALS

A firm footing courtesy of Jordan Godwin and Eclat

27 Jul 2023
Bsd loading bay jam DIG SIZE

WELCOME TO GLASGOW - 30 YEARS OF DIG EXHIBITION & BSD Jam

See you at THE LOADING BAY on August 4th

8 Jul 2023
Kai 2

Yang Chun Kai Bike Check

Eclat's Taiwan Connect

4 Jul 2023
2015 FFF JEHU by sandy carson

IN MEMORY - RICK FROBERG

Paying our respects to a musician/artist who has had a huge influence on DIG

2 Jul 2023
Broc retaliate leader image

BROC RAIFORD TALKS 'RETALIATE'

"I don't know how to describe what I feel when a clip just has "it" but not all of them do."

30 Jun 2023
Dan Banks USA setups 2023 15

SETUPS - Dan Banks

Dan Banks goes stateside!

28 Jun 2023
Eclat Slash Alloy pedal group 01

PRODUCTIVITY: ECLAT SLASH ALLOY PEDAL

Save the dolphins!

22 Jun 2023
Tire fps cn6710wht

PRODUCTIVITY: CINEMA FPS TIRES

Introducing Cinema's all new FPS tire

21 Jun 2023
Cinema aspect headset grid

PRODUCTIVITY: CINEMA ASPECT HEADSET

Cinema's flat stack headset up close

21 Jun 2023